July shows why this consolidated report is useful: GA4 sees $19,246.98 in ecommerce revenue from 41 purchases, while Google Ads reports $17,916.38 in spend and only 13.0 primary conversions with $6.00 of conversion value. That gap is not a reporting typo; it is the tracking/optimization problem the HandiRamp Ads audit already flagged.
Traffic volume also needs a skeptical read. US sessions rose +46.6% month over month, but GA4 revenue fell from $44,388.39 to $19,246.98. Most of the traffic increase sits in Direct: July Direct reached 64,457 sessions and produced only $8,697.86 in revenue. That may be untagged paid/social traffic, bot traffic, reporting drift, or real low-intent browsing; it deserves QA before anyone calls it growth.
Organic is large enough to deserve a standing section: Search Console recorded 6,125 US clicks and 813,772 impressions, and Semrush estimates 9,877 ranking keywords. Paid search is still the largest cash lever, but the report should keep organic pages, query intent, and ecommerce outcomes in the same room.
| Channel | Sessions | Eng. | Avg | Conv. | Purch. | Revenue |
|---|---|---|---|---|---|---|
| Direct | 64,457 | 61.5% | 1:20 | 39.0 | 14 | $8,697.86 |
| Organic Search | 13,502 | 56.2% | 2:48 | 87.0 | 21 | $8,929.05 |
| Paid Shopping | 2,380 | 54.7% | 2:34 | 4.0 | 2 | $835.01 |
| Paid Search | 1,517 | 68.5% | 3:23 | 10.0 | 0 | $0.00 |
| Other | 947 | 47.8% | 1:36 | 1.0 | 1 | $360.25 |
| Referral | 770 | 48.7% | 2:10 | 5.0 | 3 | $424.81 |
| AI Assistants | 127 | 56.7% | 2:58 | 1.0 | 0 | $0.00 |
| Organic Social | 81 | 54.3% | 1:20 | 1.0 | 0 | $0.00 |
| Paid Other | 5 | 40.0% | 1:50 | 0.0 | 0 | $0.00 |
| Organic Shopping | 4 | 0.0% | 0:03 | 0.0 | 0 | $0.00 |
| Campaign | Type | Clicks | Cost | Avg CPC | Conv. |
|---|---|---|---|---|---|
| Rental Yard Ramps US | SEARCH | 1,018 | $7,598.54 | $7.46 | 3.0 |
| Portable Loading Docks | SEARCH | 258 | $1,887.02 | $7.31 | 0.0 |
| Van Ramps - Commercial | SEARCH | 924 | $1,824.03 | $1.97 | 0.0 |
| New Yard Ramps US | SEARCH | 227 | $1,520.02 | $6.70 | 2.0 |
| Yard Ramps Shopping | SHOPPING | 399 | $1,123.48 | $2.82 | 1.0 |
| Yard Ramp Competitors | SEARCH | 125 | $1,069.52 | $8.56 | 0.0 |
| Rental Yard Ramps 450mi | SEARCH | 116 | $866.52 | $7.47 | 0.0 |
| CVR Shopping | SHOPPING | 891 | $810.22 | $0.91 | 0.0 |
| SDTR Shopping | SHOPPING | 1,247 | $462.70 | $0.37 | 6.0 |
| New Yard Ramps 450mi v2 | SEARCH | 46 | $191.92 | $4.17 | 0.0 |
| Search term | Campaign | Clicks | Cost | Conv. |
|---|---|---|---|---|
| northern tool | CVR Shopping | 120 | $113.96 | 0.0 |
| dockzilla | Yard Ramp Competitors | 53 | $482.29 | 0.0 |
| sliding door threshold ramp | SDTR Shopping | 35 | $7.19 | 0.0 |
| ramps | Yard Ramps Shopping | 30 | $70.77 | 0.0 |
| ramp rentals near me | Rental Yard Ramps US | 27 | $150.00 | 0.0 |
| harbour freight | CVR Shopping | 26 | $23.94 | 0.0 |
| loading ramp rental | Rental Yard Ramps US | 25 | $169.57 | 0.0 |
| wheelchair ramp for sliding glass door | SDTR Shopping | 25 | $7.40 | 0.0 |
| loading ramp rental near me | Rental Yard Ramps US | 24 | $174.58 | 0.0 |
| rampas para carros | CVR Shopping | 23 | $23.74 | 0.0 |
| van ramp | Van Ramps - Commercial | 22 | $49.04 | 0.0 |
| threshold ramp for sliding glass door | SDTR Shopping | 21 | $6.59 | 0.0 |
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| handi ramp | 130 | 266 | 48.9% | 2.5 |
| handiramp | 105 | 155 | 67.7% | 1.5 |
| handi-ramp | 20 | 32 | 62.5% | 1.0 |
| threshold ramp | 15 | 3,644 | 0.4% | 6.0 |
| dog ramp for stairs outside | 11 | 684 | 1.6% | 1.5 |
| handi ramps | 11 | 66 | 16.7% | 1.6 |
| handi ramp kenosha | 10 | 33 | 30.3% | 1.0 |
| ada ramp slope | 8 | 2,665 | 0.3% | 2.0 |
| portable ramp | 8 | 2,546 | 0.3% | 5.4 |
| ramp for stairs | 8 | 1,086 | 0.7% | 3.1 |
| best dog ramp for outside steps | 7 | 324 | 2.2% | 1.8 |
| does medicaid pay for wheelchair ramps | 7 | 47 | 14.9% | 1.6 |
| Page | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| / | 259 | 6,583 | 3.9% | 17.8 |
| /blog/what-length-ramp-should-i-order-for-3-stairs/ | 89 | 115,810 | 0.1% | 6.6 |
| /thresholdramps/ | 86 | 25,049 | 0.3% | 9.0 |
| /product/handi-ramp-portable-access-ramps-with-and-without-handrails/ | 80 | 66,466 | 0.1% | 13.1 |
| /product/the-original-petstep-folding-pet-ramp/ | 61 | 8,640 | 0.7% | 4.7 |
| /product/handi-ramp-pick-up-truck-loading-ramp/ | 51 | 15,822 | 0.3% | 7.5 |
| /vanramps.htm | 49 | 6,222 | 0.8% | 12.6 |
| /product/sliding-door-threshold-ramp/ | 35 | 3,688 | 0.9% | 7.8 |
| /blog/step-by-step-how-to-get-medicaid-to-cover-your-wheelchair-ramp/ | 32 | 1,652 | 1.9% | 11.9 |
| /ada-guidelines/ada-ramp-slope.htm | 30 | 18,705 | 0.2% | 8.3 |
| /wheelchaircarrier.htm | 28 | 9,686 | 0.3% | 16.4 |
| /cableprotector.htm | 27 | 8,813 | 0.3% | 10.3 |
| Keyword | Pos. | Vol. | Traffic % | URL |
|---|---|---|---|---|
| handi ramp | 1 | 2400 | 13.20 | / |
| handi ramp for wheelchair | 1 | 720 | 3.96 | / |
| portable ramp | 2 | 2900 | 1.62 | /product/handi-ramp-portable-access-ramps-with-and-without-handrails/ |
| handiramp | 1 | 260 | 1.43 | / |
| handy ramp | 1 | 210 | 1.15 | / |
| threshold ramps | 6 | 8100 | 1.05 | /thresholdramps/ |
| handi-ramp | 1 | 170 | 0.93 | / |
| modular ramps | 5 | 4400 | 0.72 | /shop/disability-accessibility/modular-ramps/ |
| portable wheelchair ramp | 4 | 4400 | 0.72 | /product/handi-ramp-portable-access-ramps-with-and-without-handrails/ |
| handi ramp libertyville il | 1 | 110 | 0.60 | / |
| folding ramps for pickup trucks | 1 | 1000 | 0.56 | /product/handi-ramp-pick-up-truck-loading-ramp/ |
| handi ramp libertyville | 1 | 90 | 0.49 | / |
| Domain | Common KW | Traffic | Cost |
|---|---|---|---|
| reliableramps.com | 1033 | 24191 | 27192 |
| expressramps.com | 804 | 5810 | 8157 |
| ezaccess.com | 894 | 22032 | 30620 |
| nationalramp.com | 881 | 18889 | 44487 |
| mobilitymart.com | 637 | 14608 | 29813 |
| copperloy.com | 528 | 3235 | 21324 |
| discountramps.com | 2101 | 128298 | 997398 |
| rollaramp.com | 356 | 2789 | 2976 |
| amramp.com | 333 | 6226 | 25718 |
| wheelchairliberty.com | 381 | 9162 | 16888 |
| Landing page | Sessions | Engaged | Conv. | Purch. | Revenue |
|---|---|---|---|---|---|
| /shop/commercial-industrial/cargo-van-ramps | 3,696 | 1,109 | 2.0 | 0 | $0.00 |
| /shop/commercial-industrial | 3,693 | 1,957 | 0.0 | 0 | $0.00 |
| /shop/disability-accessibility/portable-ramps | 3,674 | 2,003 | 0.0 | 0 | $0.00 |
| /yardramps | 3,657 | 1,409 | 3.0 | 0 | $0.00 |
| /shop/disability-accessibility/threshold-ramps | 3,623 | 2,009 | 1.0 | 0 | $0.00 |
| /shop/disability-accessibility | 3,580 | 1,917 | 0.0 | 0 | $0.00 |
| /shop/disability-accessibility/modular-ramps | 3,531 | 1,040 | 0.0 | 0 | $0.00 |
| /shop/commercial-industrial/portable-delivery-ramps | 3,478 | 962 | 0.0 | 0 | $0.00 |
| /product/sliding-door-threshold-ramp | 1,662 | 949 | 10.0 | 8 | $3,547.32 |
| / | 1,434 | 870 | 38.0 | 4 | $1,290.74 |
| /shop/commercial-industrial/page/2 | 1,352 | 1,216 | 0.0 | 0 | $0.00 |
| /shop/disability-accessibility/portable-ramps/page/2 | 1,347 | 1,224 | 0.0 | 0 | $0.00 |
| Event | Count | Conv. |
|---|---|---|
| page_view | 145,403 | 0.0 |
| page_load_time | 141,938 | 0.0 |
| view_item_list | 93,904 | 0.0 |
| session_start | 85,582 | 0.0 |
| first_visit | 80,432 | 0.0 |
| user_engagement | 63,041 | 0.0 |
| scroll | 46,239 | 0.0 |
| button_click | 10,267 | 0.0 |
| view_item | 7,816 | 0.0 |
| form_start | 2,380 | 0.0 |
| video_progress | 1,294 | 0.0 |
| view_search_results | 916 | 0.0 |
Ahrefs is not automated in this prototype. The HandiRamp Dropbox contains Ahrefs invoices and older one-off SEO artifacts, but I did not find a current API/export path comparable to GA4, Ads, GSC, or Semrush. The final report should use this panel for referring domains, new/lost backlinks, top linked pages, anchor text, and authority trend once we connect Ahrefs or agree on a monthly export file.